FRAND makes toys. We are Andrea Francke and Francis Patrick Brady. We have both been making toys for some time in our separate practices and our collaboration is an organic extension of our long distance friendship . FRAND is our practice of collaboratively designing toys as well as a platform to think around those types of objects: their forms of distribution and access, their ontologies, the collaterals they bring into the world, etc. Even though we are both artists,
FRAND toys circulate not as art objects - in terms of price, distribution and preciousness - but as regular toys. Toys that people, not only children, play with because they are fun or rewarding. Our toys are not conceptual art objects - one liners in the gallery space - but functional, playable, things. FRAND aim is to produce objects, toys, that are simultaneously pedagogical, political, aesthetic and playful.
FRAND is pushing to develop toys with other contemporary practitioners of play; finding interesting collaborators to co-create with, endorse and/or promote and sell their designs. In the long term, our ambition is to develop, as well to participate in larger infrastructures of distribution that allows our toys to circulate in a large scale at competitive prices.
We think about toys as human made objects that can aid humans in rearranging society, their minds and the world in general. Simply put a Toy is a ‘transportable tool that allows people to play with others and transform the world around them’.